Algorithm Step by step procedure for a specific calculation. In this case it is the contents of a program that measures a websites importance.
Authorship mark up Linking an individuals google plus account to the content they create on a website
Backlink A link to your website from another website
Bots Computer programs that search through websites, measuring all sorts of metrics, they then report back to the search engine.
Bounce Rate Volume/percentage of visitors to your website that leave after having visited just one page.
Categorisation Broad grouping of blog post topics
Google + Social Media platform designed by google, it may not be the most popular channel for communication, but it rates highly with SEO.
Googlebots Computer programs that search through websites, measuring all sorts of metrics, they then report back to the search engine.
Grey Hat Tactics designed to trick search engine crawlers in order to unfairly jump up the rankings, usually through attempting to manipulate technologies.
Image alternate text If an image is unable to display on a particular device, a web designer can add text to read in its place.
Inbound ‘Travelling towards a particular place’ in this instance, a website. E.G. ‘inbound links’
Keyword the words typed in to a search engine to bring up results.
Link Farm A web page that’s only reason for being is to host links to other websites.
Link Juice The boost from inbound links (other websites linking to your website).
Meta tagging html code that provides Search Engines with detail about a website. Explained in depth here.
Organic Search Results Non sponsored Search Engine listings
PPC Pay Per Click, Sponsored Search Engine listings.
SE Search Engine (google, bing, yahoo etc)
SEO Search Engine Optimisation, i.e. proactively improving a websites ranking in a search Engine.
SERP Search Engine Results Page
Site Map A crawler friendly list of all a websites pages. For WordPress, we recommend Google XML Sitemaps Plug in
Spiderbots Computer programs that search through websites, measuring all sorts of metrics, they then report back to the search engine.
Tags More in depth linking of subject matter, usually by keywords.
URL Uniform Resource Locator. But well known to be the full link address to access a web page, which starts with http://
Web Crawlers Computer programs that search through websites, measuring all sorts of metrics, they then report back to the search engine.
White Hat Also known as ethical SEO, is the usage of optimisation strategies, techniques and tactics that focus on a human audience.

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