AlgorithmStep by step procedure for a specific calculation. In this case it is the contents of a program that measures a websites importance.
Authorship mark upLinking an individuals google plus account to the content they create on a website
BacklinkA link to your website from another website
BotsComputer programs that search through websites, measuring all sorts of metrics, they then report back to the search engine.
Bounce RateVolume/percentage of visitors to your website that leave after having visited just one page.
CategorisationBroad grouping of blog post topics
Google +Social Media platform designed by google, it may not be the most popular channel for communication, but it rates highly with SEO.
GooglebotsComputer programs that search through websites, measuring all sorts of metrics, they then report back to the search engine.
Grey HatTactics designed to trick search engine crawlers in order to unfairly jump up the rankings, usually through attempting to manipulate technologies.
Image alternate textIf an image is unable to display on a particular device, a web designer can add text to read in its place.
Inbound‘Travelling towards a particular place’ in this instance, a website. E.G. ‘inbound links’
Keywordthe words typed in to a search engine to bring up results.
Link FarmA web page that’s only reason for being is to host links to other websites.
Link JuiceThe boost from inbound links (other websites linking to your website).
Meta tagginghtml code that provides Search Engines with detail about a website. Explained in depth here.
Organic Search ResultsNon sponsored Search Engine listings
PPCPay Per Click, Sponsored Search Engine listings.
SESearch Engine (google, bing, yahoo etc)
SEOSearch Engine Optimisation, i.e. proactively improving a websites ranking in a search Engine.
SERPSearch Engine Results Page
Site MapA crawler friendly list of all a websites pages. For WordPress, we recommend Google XML Sitemaps Plug in
SpiderbotsComputer programs that search through websites, measuring all sorts of metrics, they then report back to the search engine.
TagsMore in depth linking of subject matter, usually by keywords.
URLUniform Resource Locator. But well known to be the full link address to access a web page, which starts with http://
Web CrawlersComputer programs that search through websites, measuring all sorts of metrics, they then report back to the search engine.
White HatAlso known as ethical SEO, is the usage of optimisation strategies, techniques and tactics that focus on a human audience.

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