We can spend a lot of valuable time on social media channels when marketing our business. But are we using the best platforms? What types of people are our customers? And what social media channels do they use?
Below is a fantastic breakdown of audience statistics for all the platforms, giving you a better idea of the best channels to apply your efforts to along with the best times of day to post on each.
Global Social Media Snapshot for 2015. With thanks to Sprouts Social & Michael Pattinson (data gathered by Pew Research Centre)